Which statement best describes a company's intended direction or aspirations?

A vision statement clearly encapsulates a company's intended direction and aspirations by articulating what the organization aims to achieve in the long-term. It serves as a source of inspiration and provides a framework for decision-making and strategic planning. A well-crafted vision statement is forward-looking and communicates the organization's values and purpose to both employees and external stakeholders.

In contrast, a mission statement typically focuses on the company's current objectives, outlining its purpose, the target market, and the products or services offered. While important, it doesn't capture the aspirational aspect as vividly as a vision statement.

Company policies are specific guidelines that govern daily operations and behavior within the organization. They provide rules and standards but do not convey aspirational goals.

Strategic end goals represent the specific, measurable targets a company aims to achieve within a particular timeframe. Although related to the direction of the company, they are more focused on execution than on the overarching aspirations or inspirational vision the company holds for its future.