Which recruitment strategy involves attending career fairs or college campuses?

The recruitment strategy that involves attending career fairs or visiting college campuses is campus recruitment. This approach is specifically designed to connect organizations with students and recent graduates, allowing employers to engage directly with potential candidates who are often looking for internships, entry-level positions, or opportunities to begin their careers.

Campus recruitment enables employers to showcase their company culture and job openings in an environment where students are actively seeking employment. It is an effective way to attract young talent and often includes participation in job fairs, informational sessions, and networking opportunities on campuses.

This strategy stands out as it focuses specifically on educational institutions, putting it apart from other strategies such as internal recruitment, which focuses on filling positions with existing employees, or employer branding, which pertains to promoting the organization to enhance its image. Referral programs involve current employees recommending candidates, which is a different method of sourcing talent entirely.