Which of the following is typically used to measure behavior in performance evaluations?

Rating scales are commonly used in performance evaluations because they provide a structured way to assess employee behavior and performance. These scales typically consist of numerical values or descriptive categories that allow evaluators to rate various aspects of an employee's work. For example, a rating scale might measure criteria such as teamwork, communication skills, or problem-solving ability, providing a clear framework for evaluation.

By using rating scales, organizations can standardize assessments across different employees, fostering consistency and fairness in the evaluation process. This method also facilitates easier comparisons and feedback, as both employees and managers can clearly see the assessed behaviors and their corresponding scores, which aid in identifying areas for improvement and growth.

Other options like market comparisons and cost analysis do not directly measure behavior and are more focused on external factors, such as pay scales and financial metrics. Survey feedback might provide subjective insights but lacks the structured approach necessary for consistent behavioral assessment in performance reviews.