What strategy was implemented by Jollibee to establish itself in new geographic markets, such as the USA and Dubai?

Jollibee's strategy of geographic expansion is the driving force behind its successful establishment in new markets like the USA and Dubai. Geographic expansion entails entering new locations to grow the business and reach a broader customer base. Jollibee effectively utilized this strategy by opening restaurants in strategic locations that cater to both the Filipino community and local patrons, thereby tapping into a diverse customer demographic.

This approach not only helps the company introduce its brand and offerings to international customers but also allows it to capitalize on the growing popularity of its fast-food concept in markets where demand for varied dining options is present. By expanding its geographic footprint, Jollibee aims to increase its market share, enhance brand visibility, and ultimately drive revenues in new territories.

The other strategies like diversification, product development, and cultural adaptation may play roles within market entry, but the primary focus for Jollibee's expansion into new geographic areas lies in broadening its operational presence internationally.