What best describes the role of recruitment in the hiring process?

The role of recruitment in the hiring process primarily involves attracting candidates to apply for positions within an organization. This entails creating a positive employer brand, advertising job openings, and utilizing various strategies to engage potential applicants. Recruitment emphasizes generating interest among qualified individuals, ensuring that a diverse pool of candidates is considered for each position.

While eliminating unqualified applicants may occur as a secondary function during the selection process, it is not the primary focus of recruitment. Training new employees is an essential part of onboarding and development, but that falls outside the recruitment phase. Evaluating employee performance pertains to assessing current employees’ work and productivity, which is unrelated to the recruitment of new staff. Therefore, attracting candidates is the most accurate description of recruitment's role in the hiring process.