SGV is an accounting firm that recently deployed recruiters to universities such as UST, UP, CSJL, and FEU. What type of recruitment are they hoping to do?

The recruitment strategy being employed by SGV, as indicated by their deployment of recruiters to universities, is identified as campus recruitment. This type of recruitment focuses specifically on engaging with students at educational institutions to seek potential candidates for internships or full-time positions upon graduation. By targeting universities like UST, UP, CSJL, and FEU, SGV aims to connect with students who are entering the job market and may be interested in starting their careers in accounting.

This method is advantageous for companies looking to attract fresh talent who are often eager to learn and contribute to the workforce. Campus recruitment typically involves attending job fairs, conducting presentations, and organizing interviews on site, allowing recruiters to engage directly with students in their environment. This contrasts with other forms of recruitment, such as online recruitment, which relies heavily on digital platforms; professional recruitment, which generally focuses on experienced hires within a specific profession; and executive recruitment, which targets top-level management positions.