In strategic planning, what is the term used for strategies that guide a company toward its end goals?

The term for strategies that guide a company toward its end goals is "Strategic Plans." These plans are essential in the realm of strategic planning because they outline the long-term vision and direction of an organization. They provide a framework for decision-making and actions that align with the organization's mission and objectives. Strategic plans take into consideration the external environment, internal capabilities, and both short-term and long-term goals to create a cohesive approach that drives the organization forward.

In contrast to operational plans, which focus on short-term tasks and processes necessary for day-to-day operations, strategic plans have a broader scope, addressing how the organization will utilize its resources and create competitive advantages over time. While support and development plans may play roles in specific areas of the business, they do not encapsulate the overarching strategies aimed at achieving the company's fundamental objectives as effectively as strategic plans do.